FC Barcelona, one of the biggest soccer clubs in Spain, recently signed a deal with Chiliz. According to the announcement, Chiliz is a fan engagement platform. With this deal, fans of Barcelona, where Lionel Messi plays, will be able to gain exposure to the blockchain.
With this deal, fans of the soccer club will be able to closely interact with the club via the Barca Fan Tokens (BAR). With the tokens, fans can vote on issues, win rewards, take part in surveys, and other everyday activities concerning the club.
According to the Head of Commercial Area at the club, this deal will give them the chance to set up innovative marketing with a focus on the digital realm. The result is that it will take them closer to their fans globally. This deal is part of the club’s global expansion strategy.
According to the CEO and founder of Chiliz, with a global fan base of 300 million around the world, the club fandom spans cultures and countries. This deal will take them close to their goal of ensuring the mainstream adoption of the blockchain.
The BAR tokens will cost €2 each and there will be a total supply of 40 million tokens. These tokens will be launched in Q2 of 2020 on the Chiliz and Socios apps. Fans will be able to trade these tokens amongst each other and use them to make decisions concerning the club.
Barcelona is not the first major soccer club in Europe to adopt the blockchain and launch tokens for its fans. Various sports entities have taken a liking to the blockchain and fan tokens to enhance their fan engagement. For instance, Chiliz recently collaborated with Juventus, a major soccer club in Italy, to launch the JUV tokens. Another club that also recently launched tokens for its fans is PSG, based in France. The club recently announced that it had launched tokens to enhance fan engagement via twitter. This continued push of the blockchain into the sports world has the potential to be the biggest catalyst towards the mass adoption of the technology.